VanEck (Europe) GmbH
Kreuznacher Str. 30
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We combine state-of-the-art, highly innovative marketing techniques with very sizeable budgets. In order to remain at the forefront of marketing innovation, we dedicate significant time and energy to research, data analysis, and experimentation.
Support on marketing campaign effectiveness analysis
o Analyze the effectiveness of digital channels (YouTube, Facebook, Google Display Network, LinkedIn, Twitter), marketing campaigns and website visitor behavior
o Develop and test hypotheses to improve commercial effectiveness and optimize the customer journey.
o Answer strategic questions based on analysis that combines different data sources, such as internal campaign data, Google Reach Planner or external statistics
Improve level of Search Engine Optimization (SEO) of French website (used in France, Switzerland and Belgium).
o Identify target search key words
o Optimize web pages for these key words
Bachelor or Master’s education in marketing, finance, economics, business or engineering with excellent grades
Language skills: French (native) and English a must. Other language skills beneficial
German - English - Dutch
Anzahl der Plätze:
Angaben zum Unternehmen
“Don’t settle for the conventional. Dare to be different.” CEO Jan van Eck
Providing investors access to opportunities that will strengthen their portfolios is VanEck’s guiding principle. Through forward-looking, intelligently designed active and ETF solutions, we offer value-added exposures to emerging industries, asset classes and markets as well as differentiated approaches to traditional strategies.
We think beyond the financial markets to identify the trends—including economic, technological, political and social—that we believe will fuel investable opportunities. VanEck was one of the first U.S. asset managers to offer investors access to international markets and recognized early the transformative potential of gold investing, emerging markets and ETFs. Today, our firm’s capabilities range from core investment opportunities to more specialized exposures to enhance portfolio diversification.
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